RES’24

RELATIONSHIP ECONOMICS® SUMMIT

Leading Enterprise Revenue Growth in an AI-Enabled B2B Go-To-Market (GTM) World Panel & Breakouts

Randy Seidl, Keith Barber, Berk Mesta, and Paolo Doebel lead discussion on the challenges and opportunities in an AI-enabled go-to-market (GTM) B2B enterprise selling environment.

Learn more about the Relationship Economics® Summit

“AI is a powerful tool for B2B sellers and marketers. It doesn’t displace the human ability to build altruistic business relationships and craft mutually beneficial opportunities.” – Berk Mesta

Personal Take-aways from RES’24:
• 𝗕𝗮𝗹𝗮𝗻𝗰𝗲𝗱 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽: Effective leaders find a careful balance between confidence and humility, ensuring confidence doesn’t turn into arrogance.
• 𝗖𝗿𝗼𝘀𝘀-𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻: Embracing shared insights across industries helps tackle emerging challenges, like those presented by AI, more effectively.
• 𝟰𝘁𝗵 𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝗶𝗮𝗹 𝗥𝗲𝘃𝗼𝗹𝘂𝘁𝗶𝗼𝗻 𝗦𝘁𝗮𝗻𝗰𝗲: Approach Industry 4.0 with agility, fostering adaptive strategies to stay resilient and relevant.
• 𝗖𝗼𝗻𝘁𝗶𝗻𝘂𝗼𝘂𝘀 𝗟𝗲𝗮𝗿𝗻𝗶𝗻𝗴 𝗖𝘆𝗰𝗹𝗲: Embrace learning, relearning, and unlearning as a cycle essential for navigating and adapting to change.
• 𝗥𝗲𝗳𝗹𝗲𝗰𝘁𝗶𝘃𝗲 𝗣𝗿𝗼𝗴𝗿𝗲𝘀𝘀𝗶𝗼𝗻: Use the “What, So What, Now What” framework to evaluate actions, implications, and forward steps.
• 𝗣𝗿𝗶𝗼𝗿𝗶𝘁𝗶𝘇𝗶𝗻𝗴 𝗣𝗲𝗼𝗽𝗹𝗲: Sustainability, resilience, and efficiency are vital, but people-centricity remains foundational.